Atomy India eyes leveraging "Hallyu Wave" in India, Celebrates 4th Anniversary with a New Product Launch
Nov 25, 2024
New Delhi [India], November 25: India has emerged as a prominent country in terms of the growth of the direct selling industry. According to the 2023 World Federation of Direct Selling Association (WFDSA) Report, total sales reached Rs 28,376 crore ($3.435 billion) in 2023 and the sector recorded an impressive 11.8% year-on-year increase. Indian direct selling industry witnessed a CAGR of 8.3% from 2020 to 2023. Global players in the sector eye the growing markets and plans to increase their market shares with new products in several product categories with a focus on wellness and personal care.